Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic
نویسندگان
چکیده
Abstract General activity in the tourism market has been stagnating since paralysis caused by COVID-19 global pandemic. The situation is difficult to predict due political and legislative interventions, changes economic performance of sector, massive demand. paper aims at depicting current macro-economic trends that have an impact on thus contributing formation some basis inputs into discussion concerning a possible orientation sector businesses future creation services products European area. objective achieved using model PESTLE analysis based comparative latest most recent factors macroeconomic marketing environment, findings study change mobility inhabitants Czech Republic, before after presented provide for concept Republic Europe.
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ژورنال
عنوان ژورنال: Logi
سال: 2022
ISSN: ['1804-3216', '2336-3037']
DOI: https://doi.org/10.2478/logi-2022-0017